How a Pepsi Prize Promotion Ended in Riots and Death

How a Pepsi Prize Promotion Ended in Riots and Death

In the 1990s, a Pepsi marketing stunt promised soda drinkers in the Philippines a chance at getting rich. But an error in the campaign led thousands of people to think they had won—triggering rioting, lawsuits and even deaths.

#Storylines #BloombergBusinessweek #Pepsi
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